PR & Advertising in International Communications

As part of the project training, students of the master's program "PR and Advertising in International Communications" of InEU UrFU got the opportunity to work on a project with the leading agency for effective digital promotion DeltaClick. The project consisted in the development and application of recommendation marketing technologies for the DeltaClick agency.

The students highly appreciated the experience gained during the training. They emphasize that the project has become a unique opportunity to gain valuable practical skills in the digital industry that will help them become professionals in their future careers.

As part of the project, the students conducted a detailed briefing of the agency, analyzed cases of successful application of recommendation marketing technologies in the Russian and international business space. Based on this, recommendations were developed on the use of recommendation marketing tools, taking into account the specifics of the agency's work in the market. In addition, students have developed teamwork skills and practical application of knowledge gained through the Master's degree program.

"For me, project training is a completely new experience. It was interesting and interesting to plunge into the working atmosphere of the agency and put the knowledge gained into practice. Thanks to the professional work of INEU UrFU and the curators of the project from the agency, I was able to try myself as a member of the project team and gain valuable experience working in real conditions." – a graduate student Alyoshina Polina told about her experience.

Students of the master's degree programs "PR and Advertising in international communications" and "PR and advertising in Internet marketing" defended the project at the Ministry of Education and Youth Policy of the Sverdlovsk region.The result of the project "Identification of effective tools for popularizing significant social practices in the field of healthy lifestyle among students in social media" was the development of prototypes of accounts to promote a healthy lifestyle and promote active participation in the development of the urban environment. Two groups, two interesting topics, and only two months to prepare, during which InEU students conducted a survey of the target audience, analyzed accounts on the selected topic, developed the concept of tools and technologies for account management, and at the final stage created a prototype account! The leaders of both groups answered how difficult and interesting it was: "Our team was responsible for a project to promote healthy lifestyle practices among students. I liked the project, it is both interesting to implement and useful for society. 4 out of 6 students of our team were foreigners, which brought a certain cultural connotation to our research. It was a little difficult, but very informative. During the defense, we realized that the project is in demand and is a good enough foundation for further research and development. Thanks to the Ministry of Education and our teachers G.A. Savchuk and Yu.V. Mokerova for the opportunity to work together." - Ruslan Makhmudovich Kurashov (head of the Healthy lifestyle promotion group). "This project was different from the previous ones that we had already done with the guys in the 1st year. It was interesting to create, conduct and analyze the results of the social network. The purpose of the survey is to see patterns and highlight the necessary results. Competitor analysis is a more analytical unit, so it was just important to highlight what and how we analyze. But the last stage, at which we needed to create a prototype, turned out to be the most productive, interesting and creative - the whole team tried to come up with something unique that would suit the interests of our target audience. Everything went well at the defense of the project at the Ministry, the team was ready to show the project and tell in more detail about the prototype and the study." - Nurullina Alvina Igorevna (head of the group for popularization of active participation in the development of the urban environment in the direction of healthy lifestyle support practices). Students of the master's degree programs "PR and Advertising in international communications" and "PR and advertising in Internet marketing" defended the project at the Ministry of Education and Youth Policy of the Sverdlovsk region. The result of the project "Identification of effective tools for popularizing significant social practices in the field of healthy lifestyle among students in social media" was the development of prototypes of accounts to promote a healthy lifestyle and promote active participation in the development of the urban environment.Two groups, two interesting topics, and only two months to prepare, during which InEU students conducted a survey of the target audience, analyzed accounts on the selected topic, developed the concept of tools and technologies for account management, and at the final stage, they created a prototype account! The leaders of both groups answered how difficult and interesting it was: "Our team was responsible for a project to promote healthy lifestyle practices among students. I liked the project, it is both interesting to implement and useful for society. 4 out of 6 students of our team were foreigners, which brought a certain cultural connotation to our research. It was a little difficult, but very informative. During the defense, we realized that the project is in demand and is a good enough foundation for further research and development. Thanks to the Ministry of Education and our teachers G.A. Savchuk and Yu.V. Mokerova for the opportunity to work together." - Ruslan Makhmudovich Kurashov (head of the healthy lifestyle promotion group) "This project was different from the previous ones that we already did with the guys in the 1st year. It was interesting to create, conduct and analyze the results of the social network. The purpose of the survey is to see patterns and highlight the necessary results. Competitor analysis is a more analytical unit, so it was just important to highlight what and how we analyze. But the last stage, at which we needed to create a prototype, turned out to be the most productive, interesting and creative - the whole team tried to come up with something unique that would suit the interests of our target audience. Everything went well at the defense of the project at the Ministry, the team was ready to show the project and tell in more detail about the prototype and the study." - Nurullina Alvina Igorevna (head of the group on popularization of active participation in the development of the urban environment in the direction of healthy lifestyle support practices) Also, this project would not have taken place without customers: Dmitry Shilovskikh, Head of the Department of Prevention and Integrated Safety of the Education System of the Ministry of Education and Youth Policy of the Sverdlovsk region; Krasheninnikova Irina Sergeevna, a leading specialist in the Department of Prevention and Integrated Safety of the Education System of the Ministry of Education and Youth Policy of the Sverdlovsk Region. They also took part in the development and protection of the project: Sanatina Daria Yurievna, Wang Jiang, Nurlybayeva Elina Saadinovna, Pednekar Nil, Ranches Jennifer, Juanna Moni, Shcherbakova Veronika Alexandrovna, Bi Jinghong, Dani Darmavan, Dinges Michael Dmitrievich.

Prepared by Daria Sanatina

Students of the Master's degree programs "PR and Advertising in Internet Marketing" and "PR and advertising in international communications" of InEU UrFU had a chance to work with the advertising agency Deltaplan Group under the supervision of senior lecturer Ekaterina Golubkova as part of project training in the autumn semester.Tasks were set to develop the agency's HR brand. On January 14, the students defended their projects in front of the HR department of Deltaplan Group, the main customer.Ekaterina Nemirovskaya, Head of recruiting DeltaPlan Group, highly appreciated the work done.